Every year, nearly one-third of all food produced is wasted. This includes wastage caused by the cosmetic standards that result in perfectly good food to be discarded. While millions face hunger, tons of fresh produce never even reach consumers.

Despite food abundance, many people are malnourished, either overfed with processed junk or undernourished due to lack of access to healthy options. The current food system promotes convenience over nutrition, leading to rising health issues.

Industrial farming depletes soil, pollutes water sources, and contributes to deforestation. Meanwhile, excessive packaging and transportation lead to carbon emissions that accelerate climate change.